Engagement Scores That Actually Work
Let’s face it—traditional engagement scores often miss the mark, leaving schools without the clear insights they need to maximize their time and resources.
Now imagine having a tool that predicts, with precision, exactly who to spend your time and money on. That’s where Carnegie’s EnGauge Scores come in. Using sophisticated machine learning models, EnGauge Scores gives you highly accurate forecasts on which students are most likely to apply and enroll, helping you focus your efforts where they matter most, just like you’d always hoped your previous engagement scores would.
Carnegie’s EnGauge Scores
Welcome to the future of student recruitment and enrollment. Carnegie is thrilled to introduce EnGauge Scores, a tool that’s set to completely change your day-to-day and big-picture decision-making. By combining our expertise in Slate with advanced quantitative modeling, we’ve created scores that are more than just numbers or generic recommendations—they’re a real game-changer. Designed for today’s fast-paced, data-driven world, EnGauge Scores are more accurate, automated, and actionable, making them indispensable for your Student Search and overarching enrollment strategy.
Want proof? See how Georgia Southern University used Carnegie’s Student Search with EnGauge Scores to refine its recruitment strategy, focus its resources, and exceed first-year enrollment expectations in 2024 by 9.7%.
“The EnGauge Score process helped our recruitment initiatives greatly by allowing us to refine our efforts and spend our time and money working with the right students. We used our scores to target students for multiple outreach campaigns and print mailings, ultimately allowing us to put our resources where they mattered the most and saving us time and money while exceeding all of our undergraduate enrollment goals.” Caleb Rogers, Associate Director of Admissions and Recruitment at Georgia Southern University, on their use of EnGauge Apply
The EnGauge Difference
We thought long and hard about bringing an engagement score to market, acutely aware of the shortcomings of past interest flags and engagement scores. We also recognized that in this market, our partners needed a reliable tool to help them make informed decisions to optimize their recruitment strategies and resource allocation.
To be truly impactful, these scores needed to first be highly predictive, second be custom and comprehensive, and third be fully understood and adopted by the whole team. With these goals in mind, we set out to provide the most accurate, automated, and actionable engagement scores higher ed has ever seen. We set out to provide scores that actually work.
EnGauge Scores are:
- Actually Accurate: Our EnGauge Scores are built and supported by experts in both Slate and Modeling, meaning you know the data exports and weights per variable are built correctly. Our experts custom-build the dynamic scores in your Slate instance, harnessing behavioral data (think Ping data or email clicks or call campaign engagement), geodemographic data (think distance from home or gender or data on income and educational attainment by address and census block), Carnegie proprietary data (CollegeXpress or Darts or Clarity), and institutional variables (think anything that makes you YOU in terms of how you interact with students). Having access to this historical and real-time data is critical for creating a highly predictive forecast.
- Actually Automated: You don’t have to lift a finger—your scores will update automatically for a frictionless experience delivered via your EnGauge Dashboard. The dashboard is customizable for your institution, allowing you to show real-time app and/or deposit counts by program, high school, or geomarket, all split by EnGauge Score bands, if those metrics are a priority for your institution—ensuring access and agility are part of the EnGauge experience.
- Actually Actionable: We’re not just providing scores—we’re offering a strategic partnership. We provide training for your entire team to ensure they understand and effectively use the scores. After all, what good are these scores if your counseling team doesn’t know how to use the Counselor Action Lists designed for them? On-going consultation is also part of the package. In partnership with you, we design strategies based on your score results that will save you time and money—by knowing who to call, mail, spend time with, give more aid, etc.—and optimize your recruitment and yield strategy.
Applying EnGauge Scores for Enrollment Success
EnGauge Scores are designed to empower you to recruit and enroll with confidence by giving you real-time insights that inform data-driven decision-making. Knowing each prospect’s likelihood to apply and each admitted student’s likelihood to enroll allows you to focus your time and resources on students with the highest propensity to take action.
For example, our Beta partner, Georgia Southern used Carnegie Student Search with EnGauge Scores to make strategic optimizations to their recruitment strategy, such as prioritizing application deadline calls, strategically developing their financial aid contact list, and planning and executing a reduction in mailing volumes. These optimizations ensured they spent their time and money where it mattered most in enrolling the class of 2024.
We’re thrilled to bring you EnGauge Scores, scores that actually work, and a partnership purposefully built into the package to help you maximize your resources and enrollment.
Ready to revolutionize your Student Search? Use all the data you’re collecting? Stop spending time and money on students who will never apply or enroll? Don’t settle for outdated methods. Get in touch today to make the most of your next enrollment cycle with EnGauge Scores.