Digital Marketing Resources for Higher Ed

Presented by: Anna Gardner, Joy Nevin + Snapchat

In this 30-minute recording, we’ll explore the role of Snapchat in higher education marketing strategies. Our presenters will discuss Snapchat’s unique features, audience demographics, and advertising capabilities. Included in the presentation are case studies from Chapman University and the University of Idaho to demonstrate successful campaign outcomes. Download the slide deck.
 
You’ll Learn:

• How Snapchat’s unique ad formats can be leveraged for higher education marketing goals
• How to effectively use Snapchat’s advanced targeting capabilities
• How Snapchat can be a cost-effective solution for lead generation

Presented by: Haley Mattera + LinkedIn

In this 20-minute recording, we’ll walk you through the essential tools for nurturing leads in LinkedIn. Learn how AI-powered tools can help you create better ad experiences and optimize your marketing. Our speakers cover four tools and strategies: retargeting, spotlight ads, and LinkedIn’s conversions API. Download the slide deck.
 
You’ll Learn:

• How to improve lead quality through retargeting
• How LinkedIn’s Spotlight ads simplify the creation of personalized content
• How to leverage LinkedIn’s conversions API to enhance tracking

Presented by: Amy Orlando + TikTok

In this 30-minute recording, Carnegie’s Director for Social Media Marketing + Digital Strategy Amy Orlando and TikTok’s Brand Partnerships Manager Anastasia Jones provide you with the necessary tools and insights for crafting TikTok videos that captivate audiences, drive meaningful conversions, and adhere to the latest TikTok best practices. They’ll discuss why creative matters, provide guidance on TikTok best practices and teach you how to navigate TikTok’s Creative Center to track trends, find inspiration, and request help from AI with TikTok’s Symphony Assistant. Download the slide deck.

Unlock an exclusive TikTok campaign offer for Social Media Marketing Master Class Series subscribers! Receive a $1,000 ad credit for new campaigns launching this fall and winter. Contact us today to find out how you can take advantage of this exciting opportunity and boost your brand’s visibility with TikTok!