In this short demo, Carnegie’s Gia Lineberry discusses how uncovering your competition’s brand expressions and stories powerfully equips you to craft a unique, strategic message within your market.

In this overview of our Competitive Analysis product, you’ll learn:

  • The value of understanding your brand’s personality expression and story within your market.
  • When the right time for a competitive analysis is.
  • How we assess for brand personality expression and storytelling.
  • How we leverage those results to create actionable insights and recommendations.

 

Your Presenter.Your Presenter.

  • Gia Lineberry Strategic Copywriter
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    Persona The Curious + Aesthetic Seeker

    As a Strategic Copywriter, Gia Lineberry works closely with members of the Creative team on client calls and visits, processing client needs and objectives. She analyzes marketing content across platforms and formulates Carnegie’s personality archetypes into strategic storytelling goals for effective marketing content. Gia comes from the field of sustainable technology with skills in grant writing, program development, and strategic planning. In 2020, she co-founded a free farmers market in Greensboro, North Carolina to bring extra produce from local farmers to the food insecure. She is passionate about finding creative solutions to client goals.

    Gia Lineberry

    As a Strategic Copywriter, Gia Lineberry works closely with members of the Creative team on client calls and visits, processing client needs and objectives. She analyzes marketing content across platforms and formulates Carnegie’s personality archetypes into strategic storytelling goals for effective marketing content. Gia comes from the field of sustainable technology with skills in grant writing, program development, and strategic planning. In 2020, she co-founded a free farmers market in Greensboro, North Carolina to bring extra produce from local farmers to the food insecure. She is passionate about finding creative solutions to client goals.

Watch the Recording.