Mastering Online Program Marketing: Strategies for Success in a Sea of Change

With increasing ownership of online program marketing and management within institutions, marketers are pivoting to understand the trends and techniques specific to this audience. Join us for an insightful webinar where we’ll share the latest trends, strategies, and tools you need to know to succeed in the online market.

This webinar will cover:

  • Current Market Trends: Understand the latest shifts in online education and how they impact enrollment marketing strategies.
  • Data-Driven Marketing: Learn how to leverage analytics and insights to create targeted marketing campaigns.
  • Performance Measurement: See approaches to full-funnel and financial performance reporting for full visibility into results and ROI
  • Personalization Techniques: Discover how to tailor your marketing efforts to meet the unique needs of diverse student populations.
  • Digital Advertising and Lead Gen Best Practices: Gain practical tips for maximizing your ROI on digital ad spend.
  • Engagement Strategies: Explore innovative ways to engage prospective students and keep them interested throughout the recruitment/enrollment process.

Whether you’re new to marketing online programs or a seasoned professional, this webinar will provide actionable insights to enhance your marketing efforts and drive enrollments for your online programs.

Your Presenters.Your Presenters.

  • Mark Cunningham EVP, Graduate + Online Solutions
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    Persona The Adventurous and Caring Patron

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

    Mark Cunningham

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

  • Anderson Murphy VP, Data Intelligence
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    Persona The Influential and Analytical Theorist

    Anderson Murphy is an expert at creating comprehensive digital advertising solutions that are aligned with each institution’s objectives and enrollment goals. He has an unmatched eye for strategy and optimization, ensuring peak performance for each client campaign. From the proposal process to implementation and analysis, he works closely as a liaison between clients and Carnegie’s Digital team to ensure successful outcomes.

    Anderson Murphy

    Anderson Murphy is an expert at creating comprehensive digital advertising solutions that are aligned with each institution’s objectives and enrollment goals. He has an unmatched eye for strategy and optimization, ensuring peak performance for each client campaign. From the proposal process to implementation and analysis, he works closely as a liaison between clients and Carnegie’s Digital team to ensure successful outcomes.

  • Melissa Rekos EVP, Enrollment + Marketing Strategy
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    Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

Watch the recording.