In this 30-minute recorded webinar, Carnegie Director of Google Analytics Elizabeth Glass and Senior Google Analytics Specialist Rachel Robison teach you how to use GA4 to understand how users interact with your institution’s website.

You’ll learn how to:

  • Correctly configure your GA4 property + Google Tag Manager settings
  • Identify key events on your website
  • Create Custom Events to track engagement on your site’s search functionality, forms, and videos
  • Ensure Custom Dimensions are added to your GA4 reports

 

Your Presenters.Your Presenters.

  • Elizabeth Glass Director, Google Analytics
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    Persona The Industrious + Investigative Researcher

    As the Director of Google Analytics in Carnegie's Digital division, Elizabeth Glass is a professional marketer with a passion for exploring data insights. Elizabeth brings experience in digital marketing, analytics, BigQuery, SQL, website design, SEO best practices, Google Ads, AWS, social media campaigns, email marketing, and printed materials. Specializing in Higher Ed Analytics, she is enthusiastic about data-driven marketing and training teams to create successful outcomes for Carnegie's clients.

    Elizabeth Glass

    As the Director of Google Analytics in Carnegie's Digital division, Elizabeth Glass is a professional marketer with a passion for exploring data insights. Elizabeth brings experience in digital marketing, analytics, BigQuery, SQL, website design, SEO best practices, Google Ads, AWS, social media campaigns, email marketing, and printed materials. Specializing in Higher Ed Analytics, she is enthusiastic about data-driven marketing and training teams to create successful outcomes for Carnegie's clients.

  • Rachel Robison Google Analytics Specialist
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    Persona The Charming + Adventurous Globetrotter

    As a Google Analytics Specialist, Rachel helps universities achieve accurate reporting to gain powerful insights that guide marketing and website strategies. She combines her excitement for knowledge and creating relationships to provide expertise on Google Analytics products to clients in an energizing fashion.

    Rachel Robison

    As a Google Analytics Specialist, Rachel helps universities achieve accurate reporting to gain powerful insights that guide marketing and website strategies. She combines her excitement for knowledge and creating relationships to provide expertise on Google Analytics products to clients in an energizing fashion.

Watch the recording.