When something is confusing, where do teens go? Probably TikTok, but then, to mom and dad. Parents and family members are some of the biggest influencers on a student’s admissions journey and are a critical constituency for colleges to engage during the enrollment process. So why are families so important, and how do you engage them to fuel your goals? We asked! We’ll walk through 9 key takeaways from two recent research studies that reviewed the influence and impact of families, provide advice on how to scale your strategy to address these expectations and share the results institutions are seeing. Then we’ll dig into the details with Dordt University, sharing how their team used everything from parent portals to pizza parties to welcome their largest freshman class to date.

 

Your Presenters.Your Presenters.

  • Greg Van Dyke Director Of Admissions at Dordt University

    Greg Van Dyke is an accomplished education professional who has spent over two decades in admissions and athletics at Dordt University. As the Director of Admissions, he knows the importance of building relationships with colleagues across campus and has helped create a strong culture of joy in the admissions office. He is also passionate about developing future leaders and has been involved in the NACCAP SNAC Training programs to help equip new admissions counselors with the necessary skills and knowledge. This past year he was selected by NACCAP for the annual Outstanding Achievement Award. Greg’s commitment to building relationships extends beyond his role in admissions. He is the President of the Sioux Center Christian School Board, where he provides leadership and guidance to the board and helps ensure the school’s continued success. Through his dedication and involvement in various initiatives, he has helped shape the university’s culture of excellence, which has led to record enrollment for six years running.

    Greg Van Dyke

    Greg Van Dyke is an accomplished education professional who has spent over two decades in admissions and athletics at Dordt University. As the Director of Admissions, he knows the importance of building relationships with colleagues across campus and has helped create a strong culture of joy in the admissions office. He is also passionate about developing future leaders and has been involved in the NACCAP SNAC Training programs to help equip new admissions counselors with the necessary skills and knowledge. This past year he was selected by NACCAP for the annual Outstanding Achievement Award. Greg’s commitment to building relationships extends beyond his role in admissions. He is the President of the Sioux Center Christian School Board, where he provides leadership and guidance to the board and helps ensure the school’s continued success. Through his dedication and involvement in various initiatives, he has helped shape the university’s culture of excellence, which has led to record enrollment for six years running.

  • Tyler Evans-Tucky Account Manager at CampusESP
    Tyler Evans-Tucky

Watch the recording.