The higher education landscape is evolving rapidly. We’re facing challenges like a decline in college-bound students, decreasing test-taking numbers, and rising data privacy concerns. The student journey is becoming less predictable, and engagement channels are multiplying. Our dynamic with students has shifted, and Gen Z and Gen Alpha demand customization and authenticity. Moreover, students are increasingly questioning the value of higher education.

Join us as we delve into these changes and explore innovative Student Search strategies to tackle these challenges head-on. We’ll discuss the fundamental changes required to adapt to this evolving landscape and invite you to view student recruitment through a new lens. We’re here to help you “Search Differently.”

 

Your Presenter.Your Presenter.

  • Scott Ochander Chief Leadership Strategist
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    Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

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