Student Search

A Yield-Focused
Student Search

Carnegie’s Student Search services are counter to the traditional high-volume, low-conversion Student Search of the past. When you partner with us, your strategic search solution will be built on the student’s terms: when they are ready, where they want to connect, and with messaging that speaks directly to who they are as individuals.

If you are looking for a partner who integrates seamlessly with your team, leads with data-driven insights, uses scientific methodology to generate connections, and supports Slate and non-Slate clients, look no further than Carnegie.


Student Search
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Student Search Services

Enrollment management today involves so much more than search response and application generation. Rather, success is powered by a data-driven, strategic, and personalized approach.

Our Student Search solution combines smart marketing and enrollment strategies that are purpose-focused for today’s landscape and custom-built to address your enrollment goals. We support the full enrollment journey to elevate your enrollment aspirations, increasing engagement and conversions and ultimately yielding your class.

 

  • We’ll help you identify, source, and cultivate students who have a greater propensity to take action. Your lead sourcing strategy will leverage market research and source analysis to ensure your prospects are diversified and have high-yield potential. This strategy will serve as the foundation of your entire Student Search effort, which will focus on yield from the start.

  • Marrying demographic and psychographic data, we create smart and strategic segmentation, primed for Student Search communications that generate human connection and lay the foundation for increased engagement and conversions.

  • We'll deliver the right message to your Student Search audience at precisely the right time. You'll be supported by a team with unparalleled experience who will work directly in your campaigns to optimize performance. Your Student Search campaigns will be agile, personalized, and fully supported.

  • We give you the data that you crave, real-time reporting, and expert analysis so your Student Search execution is agile. We provide full funnel data for year-over-year reporting, as well as real-time campaign performance. Our team of marketing and communications experts works directly in your campaigns, tracking performance and delivering insights to optimize your efforts.

  • We combine behavioral data, geodemographic information, and Carnegie proprietary metrics to deliver highly predictive engagement scores. These scores tell you exactly who is interested in your institution and which students have the greatest propensity to take action. With EnGauge Scores, we will partner on strategic choices that will maximize your entire recruitment effort.

  • We support the full enrollment journey, aiding your enrollment aspirations by increasing engagement and conversions and ultimately yielding your class. To support your enrollment strategy, we deploy yield tools that increase your chances of being chosen and set you up for retention success.

WITH YIELD AS OUR ULTIMATE MEASURE OF SUCCESS, WE FOCUS ON INCREASING ENGAGEMENT AND CONVERSIONS AT EACH STAGE IN THE ENROLLMENT JOURNEY, FROM PROSPECT TO DEPOSITED STUDENT.

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