Higher education is experiencing a tectonic shift in the world of lead generation. Gen Z and Gen Alpha students have grown up in a world where the answer to everything is in the palm of their hands.

This generation has now aged into a prospective graduate student population adding even more complexity to an already challenging market. Graduate lead generation must also account for the realities of our landscape: the cycle is long, the path is indirect, lead sources must be diversified, and the methods for engagement are primarily digital. And channels and sources should build on the strategies that are core to how prospective graduate students are spending their time and researching opportunities today—your website, online search, social media, and lead gen platforms. Drawing on pages from the undergraduate Student Search playbook for lead generation – with the spotlight shining on us now, it’s time to ensure we’re building a comprehensive student-driven enrollment ecosystem.

In this 60-minute on-demand webinar, we discuss how to generate qualified leads in an increasingly crowded market.

You’ll learn:

  • The best strategies for optimizing your graduate lead generation on social and in search
  • How to use data to personalize your website and optimize for conversion
  • The benefits of using college search platforms to generate leads

 

Your Presenters.Your Presenters.

  • Jaime Oleksik VP, Business Development
    Email LinkedIn
    Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

  • Brett DiMarzo Director, Graduate Enrollment Digital Strategy at Boston College
    LinkedIn

    Brett DiMarzo is the Director of Graduate Enrollment Digital Strategy at Boston College. Brett is passionate about higher education, both as a perpetual learner and as a guide to others who wish to enhance their skills and expand their perspective. His extensive service experience and leadership/management skills in multiple industries enhances his work as a higher education administrator in a goal-oriented and team-based approach to providing quality service to students, faculty, and administration alike. Brett currently serves as the secretary for NAGAP, the Association for Graduate Enrollment Management.

    Brett DiMarzo

    Brett DiMarzo is the Director of Graduate Enrollment Digital Strategy at Boston College. Brett is passionate about higher education, both as a perpetual learner and as a guide to others who wish to enhance their skills and expand their perspective. His extensive service experience and leadership/management skills in multiple industries enhances his work as a higher education administrator in a goal-oriented and team-based approach to providing quality service to students, faculty, and administration alike. Brett currently serves as the secretary for NAGAP, the Association for Graduate Enrollment Management.

Watch the recording.