If you’re a college or university marketing professional wondering how Google Optimize can be used to create website enhancements that can positively impact enrollment, check out this vlog. In just eight minutes, we’ll go over how this free testing tool that integrates easily with your website’s Google Tag Manager and Google Analytics can quickly and easily run A/B tests to identify areas where your website performance can be improved.
For help setting up Google Optimize, running tests, or to learn how to turn your insights into action to deliver an online experience that works best for your prospective students, reach out to one of our Digital Marketing Analysts at Carnegie Communications today.