Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Samford University Case Study
Samford University Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Jan 27, 2025 - Jan 29, 2025
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Feb 24, 2025 - Feb 26, 2025
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Our News + Insights.

Decorative header image for the blog "Why Every Slate School Should Leverage Ping"
Slate Optimization | Jan 09
If your institution uses Slate but hasn’t strategized about leveraging Ping’s capabilities, then this article is for you. Think of it like Google Analytics for Slate - you can see where a student came from and what they did during their time on the site. However, the aspect that is different from Google Analytics is that you can connect this behavioral information to student profiles once a student enters the system.
Decorative header image for the blog: "The Ultimate Guide to IP Warming for Email Success"
Slate Optimization | Jan 03
hen launching a new Slate instance, one of the most crucial steps for ensuring high deliverability is IP warming. IP warming is the gradual process of building trust with Internet Service Providers (ISPs) by sending a small, increasing volume of emails over time.
Header image for the blog "How to Improve Your Website's Information Architecture Without Going Through a Redesign"
Web Design + Development | Dec 18
One of the most impactful areas for improvement is your website’s information architecture (IA), or how you label and organize information to make it easy to find. IA includes both your sitemap and your navigation elements. Done well, good IA is nearly invisible, allowing site visitors to focus on your content. It’s the difference between a seamless user experience where visitors find what they’re looking for without thinking twice or a frustrating, confusing experience full of endless clicking and scanning.
Header image for the blog "SEO and UX After Your Higher Ed OPM Breakup"
| Dec 12
When considering ending a contract with an Online Program Management (OPM) company, colleges and universities must prioritize preserving their website's Search Engine Optimization (SEO) and User Experience (UX) to maintain effective student recruitment for online programs.
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Digital Marketing | Dec 06
The number of online degree and certificate programs offered by higher education institutions has exploded in the past decade, providing endless opportunities for students to advance academically and professionally in a more flexible format. 
Illustrated header image for the blog "Higher Ed Wrapped 2024"
Industry Insight | Dec 05
Another year in the higher education industry comes to a close. As we wrap up 2024, we’re looking back at the news and events that got us talking, made us think, and changed our industry.
Header image for the blog "Unlocking the Power of Our Google Premier Partnership"
Digital Marketing | Nov 25
As a 2024 Google Premier Partner, Carnegie belongs to an elite group representing the top 3% of agencies in the United States. This recognition isn’t just a badge reflecting our certifications — it represents our commitment to both delivering top-tier performance and strategically innovating our approaches. But what does this mean for our higher education partners? Let’s explore the unique benefits of our partnership with Google.
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Carnegie News | Nov 21
Carnegie announced today its acquisition of Sextant Marketing, an Online Program Experience (OPX) service provider, marking its official entry into the OPX market. With this acquisition, Carnegie is thrilled to expand its marketing and enrollment capabilities and strengthen its capacity to serve professional, continuing, and online clients.
Flavor image for the blog "Drive Alumni and Donor Engagement with Personalization"
Digital Marketing | Nov 20
In a recent post, Transforming Websites with Audience Insight, we explored the power of website personalization and the rising expectations of online users. Your alumni and advancement audiences are no different. Once captivated by your institution's marketing efforts, why should their engagement wane post-graduation? In fact, neglecting alumni could be a missed opportunity. As the Council for Advancement and Support of Education (CASE) and AlumniFinder highlight, alumni giving contributes an average of 23% of fundraising efforts.
Flavor image for the blog "5 Recommendations to Improve Your Deliver Campaigns"
Slate Optimization | Nov 18
It’s no secret that colleges are vying for the attention of a dwindling population of prospective undergraduate students.  With the interests and concerns of our audiences ever-evolving, so must our Slate email communications. We’ve compiled a list of our top recommendations from the 2023-2024 admissions cycle for you to implement in your own Slate instance.
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Carnegie announces the acquisition of Sextant Marketing.

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