Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Gettysburg College Case Study
Gettysburg College Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our News + Insights.

Carnegie and Tuition Exchange are partnering to boost enrollment with a new college search tool that connects TE schools with high-intent students.
Carnegie News | Mar 26
At Carnegie, we're always looking for new ways to help higher education institutions connect with the right students at the right time. That’s why we’re excited to announce our new partnership with Tuition Exchange (TE), a nonprofit consortium of over 700 colleges and universities, to launch an innovative college search and inquiry tool.
Decorative header image for the blog Negotiation for Student Recruitment
Enrollment Strategy | Mar 25
The college selection process is deeply personal. Even the smallest details can influence a student’s decision to attend (or not attend) your institution. For an admissions team, navigating these details to guide students toward enrollment can seem like an impossible negotiation.
Header image for the blog "What's New With Connected TV"
Digital Marketing | Mar 21
As more users turn to streaming platforms as their main source of information and entertainment, the prevalence and popularity of Connected TV ads have shot up. Nowadays, CTV is an essential component of any modern digital marketing strategy. 
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Carnegie News | Mar 20
Google named Carnegie’s digital marketing team as a 2025 Google Premier Partner! This marks over 10 years we’ve been a Premier Partner.
Flavor header image for the blog "Why Higher Ed Matters"
Industry Insight | Mar 11
The challenges facing higher education aren’t just about policy—they’re about perception. Institutions must go beyond policy debates and clearly articulate their broader value to their community. Colleges and universities are not just places of learning—they fuel innovation, drive economic mobility, and strengthen communities. Now more than ever, higher education leaders must work together to ensure this message resonates. Here’s where to start.
Flavor header image for the blog "Personality Science in Higher Education: Building a Humanized Brand"
Brand Strategy | Mar 13
In today’s higher education landscape, traditional marketing strategies—built on demographics, test scores, and zip codes—no longer provide the depth needed to engage and convert modern students. While demographics tell us who and where—they don’t tell us why.
Flavor image for the blog: "How to Transform Google Ads Performance with Automated Scripts"
Digital Marketing | Feb 26
As student search trends and the higher education industry continue to evolve, Google Ads Scripts provides an effective tool that is utilized to efficiently manage campaigns. These blocks of JavaScript code assist in developing data-driven campaign insights and optimizations that are utilized to further maximize the impact PPC and Performance Max campaigns have on reaching your enrollment goals.
Carnegie welcomes Shankar Prasad as Chief Strategy Officer
Carnegie News | Feb 27
Carnegie is excited to announce that Shankar Prasad has joined its senior leadership team as Chief Strategy Officer. With an extensive background in higher education leadership, strategic innovation, and institutional growth, Shankar brings invaluable expertise to Carnegie at a time when colleges and universities are navigating unprecedented change.
Flavor header image for the blog: "Five Digital Marketing Strategies to Kickstart Community College Enrollment in 2025"
Digital Marketing | Feb 25
With 2025 already underway, community colleges have a unique opportunity to leverage digital marketing strategies to drive enrollment growth this year. As prospective students continue to rely on online resources to explore colleges and programs, it’s more important than ever that your institution meets them where they are.
Flavor header image for the blog: "LinkedIn Thought Leader Ads for Higher Ed"
Digital Marketing | Feb 24
Standing out on crowded social feeds can be a challenge—especially for higher education institutions. While organic social media is vital, pairing it with paid advertising strategies has proven to be an increasingly effective way to amplify your reach and impact.
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Carnegie announces the acquisition of Credo.

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