Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Wake Forest University School of Business Case Study
Wake Forest University School of Business Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our News + Insights.

Decorative header image for the blog: "The AI Browsing Shift"
| Oct 02
On September 18th, Google announced that all U.S. Chrome users now have free access to its Gemini AI assistant. Until now, Gemini’s advanced features required a paid subscription. By baking it directly into Chrome, Google has officially brought AI browsing into the mainstream.
Decorative header for the blog "Why It's Important to Have Longer Program Pages"
Digital Marketing | Oct 01
When prospective students research academic programs, they aren’t casually browsing — they’re making one of the most important decisions of their lives that will shape their future career. They want detailed, reliable information that helps them compare options, weigh outcomes, and feel confident before applying. In fact, for many students, their college choice entirely depends on finding the right academic program. But when they land on a webpage that’s vague, disjointed, or incomplete, they’re more likely to click away, taking their application with them.
Decorative header image for the blog "Why Snapchat Should Be Part of Your Higher Ed Marketing Strategy"
Digital Marketing | Sep 26
Social media is constantly evolving, but one platform has maintained consistent relevance with younger audiences: Snapchat. For higher ed marketers, Snapchat offers unique opportunities for colleges and universities to connect with students authentically and effectively.
decorative header image for the blog "Late-Start Wins for Community Colleges"
Enrollment Strategy | Sep 16
Your teams just carried a higher education institution across the line from planning to reality: scheduling, advising, financial aid, bookstore, faculty, IT, the whole relay baton passed cleanly. If it feels like mile 25 of a marathon, that’s because it is. Every community college faces the same cyclical crunch: students juggling work and family, aid that finalizes late, holds that clear after add/drop, and life that doesn’t always start on the official day one.
Decorative header image for the blog "Full-Funnel Higher Ed Advertising on LinkedIn"
Digital Marketing | Sep 05
In higher education marketing, it’s all about meeting prospective students where they are and guiding them every step of the way toward enrollment. That’s the heart of full-funnel marketing. It’s not just a buzzword; it's a strategic way to nurture prospects from first touchpoint to final decision.
Brand Strategy | Sep 03
As summer comes to an end and new students head to campus, thinking about another enrollment cycle of prospects and parents could seem daunting. Or at least like starting over. At Carnegie, we hope the insights from the Summer Research Series can help to reduce some of those anxieties, and as we wrap up our series, we want to arm you with one final piece to the puzzle: personality in higher education storytelling.
Decorative header image for the blog: "Higher Ed Digital Accessibility Explained"
Web Design + Development | Aug 28
In the ever-evolving digital landscape of higher education, website accessibility is no longer just a best practice—it’s a legal and ethical requirement. But with acronyms like WCAG, ADA, and EAA frequently appearing in compliance discussions, understanding the nuances of digital accessibility can feel overwhelming.
Decorative Header image for the blog "Carnegie receives prestigious reddit sales partner badge"
Carnegie News | Aug 21
Reddit awarded Carnegie with a prestigious Reddit Sales Partner Badge. The Sales Partner Badge is awarded to marketing agencies with exceptional achievements and expertise in leveraging Reddit’s advertising solutions to drive impactful results for our higher education clients.
Decorative header image for the blog "Building Sustainable Front End Websites"
Digital Marketing | Aug 18
Higher education websites are always evolving—whether you’re adding a new program, updating enrollment deadlines, or tweaking a form field. But many institutions still rely on fragile front-end code that wasn’t built for frequent change. Even small updates can cause big problems, especially when changes happen directly inside the CMS (content management system).
Summer Research Series: AI Use in the College Search
Artificial Intelligence | Aug 12
The college search process is a complex and often overwhelming undertaking, but with the rise of AI, it is beginning to transform the way students explore their higher education options. Results from Carnegie’s 2025 May Deadline Survey show that more students than ever are using AI to inform their college search process. In this blog post, we’ll explore AI use by students for college search and application materials, AI rules in high schools, the prevalence of AI use in high schools, and perceptions on the increase in access to and use of AI tools.
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